OLIVIA RODRIGO POP-UP

JUNE 2026
UMusic Shop Madrid celebrated the release of ' you seem pretty sad for a girl so in love' with a special in-store activation, including a surprise message from Olivia Rodrigo shared with fans in-store. With the purchase of the new album, visitors received an exclusive poster and badge, alongside additional stickers available for all customers while stocks lasted. The store became a fan destination for Olivia Rodrigo’s release, bringing together music, collectables and community in the heart of Madrid.