GLOBAL BEATLES DAY

JUNE 2026
UMusic Shop Madrid celebrated the first official Global Beatles Day with a special in-store takeover dedicated to one of the most iconic bands of all time. The space was transformed with themed decoration inspired by ' All You Need Is Love', alongside exclusive posters and badges for visitors. Fans enjoyed a full day of Beatles favourites in-store, iconic performance footage, and a postcard writing station to share messages of love and connection. The activation brought together lifelong fans and new audiences to celebrate the enduring message of The Beatles.