OLIVIA RODRIGO POP-UP

JUNE 2026
UMusic Shop Camden came alive on day one of the Olivia Rodrigo pop-up, welcoming fans into a fully immersive in-store takeover inspired by her world. The space featured exclusive merchandise and a curated experience designed for Livies, transforming the store into a destination for fans across London. Fans were welcomed throughout the weekend as the activation brought Olivia’s world to life in Camden.